Explore Orion IUL’s 8 flexible index options

When you take into account all the costs associated with getting in front of a new prospect – you can’t afford to let any opportunity slip through your fingers.

For your next IUL appointment, make sure you have a copy of the Securian impactful one-pager that clearly explains the various indexing methodologies. This is a piece you’ll want handy for all of your meetings with prospects.

When clients understand their options, it’s much easier for them to make a decision. Contact your BGA for more information.

15% higher placement rates for life insurance applications

In the last 3 years, Securian launched and refined their WriteFit Underwriting program and many agents are loving it! Underwriting decisions in as little as 24 hours¹ – and a 15% higher placement rate.²

When cases get issued more quickly, good things can happen:

  • You get paid sooner
  • Your clients get their coverage sooner
  • It’s easier to manage clients’ expectations

Less apologizing for Attending Physician Statements (APS) wait times or paramed exams, contact your BGA to learn more.

Delivering affordable coverage has never been easier

Spring is almost here — and that’s not the only good news. We’re kicking off the season with new ways to make it simpler to do your job, including:

  • Reduced Term rates. Effective April 1, you can offer clients even lower Principal Term rates for many ages and risk classes. View the transition guidelines to learn more.
  • Accelerated underwriting enhancements. In the coming weeks, we’ll unveil updates to our popular Principal Accelerated UnderwritingSM program, making it even more competitive.

Principal Life Online features that make your job easier. We’re always working to issue policies more quickly — helping your clients get coverage sooner and you get paid faster.

Eight paths to your next sale

Instead of creating an IUL that focuses on a single, preferred indexing account that maxes out illustrated values, Securian Financial designed Orion IUL to offer eight quality options.

This means that you and your client can adjust strategies in the future to best adapt to market conditions – wherever life takes them. Contact your BGA today to prepare your next prospect appointment.

Offer clients a simplified retirement income solution

The Power of 3 from Principal® simplifies using life insurance for death benefit protection and supplemental retirement income. Here’s how it works:

  1. Offer fast and easy coverage with Principal Accelerated UnderwritingSM.
  2. Choose from a diverse line-up of accumulation-focused products.
  3. Benefit from our automated income process that makes the distribution phase hassle-free.

Contact your BGA to learn more.

New Top Notch Term Rates

New Competitive OPTerm Pricing: Effective March 18, 2019
New rates for OPTerm 10, 15, 20, 25 and 30 include a mix of decreases and increases. No changes to our highly-competitive rates for OPTerm 35 and 40.

Rate decreases in more than 55% of pricing cells improved our ranking against core competitors. Contact your BGA for more information.

“Balance is not a women’s issue, it’s a business issue”

Contact your BGA:

“Balance for Better” was the theme of this year’s International Women’s Day, which was celebrated on March 8th and kicked off a year that will emphasize how gender balance is essential for businesses and communities to thrive.


Build on this focus by taking advantage of our women-focused materials — a compilation of materials specifically designed to help you connect with your female clients and ensure your practice is addressing their specific planning needs and growing in this key market.